When it comes to art, the last thing that comes to mind for some, would be shoelaces. But Kelly Babcock of EBEE design has helped to revitalize an industry that’s been a staple of Portsmouth’s economy for over 100 years.
By redesigning the SoleChoice factory catalog, Babcock was able to attract new business to the company and create a piece of art.
Babcock worked alongside SoleChoice leaders Nelson Smith, Bryan Davis and Ryan Bouts to rethink the design and product catalogs, showcasing the products in a new manner for buyers and designers.
“Nelson, Bryan and Ryan were really integral in the whole project,” said Babcock. “They had their hands in it throughout. We all collaborated closely to create these new catalogs.”
Traditionally, these type of projects would be sent off-site to print houses.
“We went in with the intention of disrupting what had always been the norm,” explained Babcock. “At SoleChoice, they actually have a…