Price It Right

For many specialty food producers, pricing your products can be a challenge. To help specialty food makers set the ideal price for their products, the Specialty Food Association is hosting a 1.5-hour education session at the 2016 Winter Fancy Food Show.

The educational session, called Price It Right: Using Costs to Create Real-World Price Sheets, will be held on Sunday, Jan.17 from 11:30 a.m. to 1 p.m. at the Moscone Center in San Francisco. It will be led by Jonathan Milo Leal of Milo’s Whole World Gourmet, and will include the following topics:

1. How to start from your cost of goods to establish various pricing levels for wholesale, distributor, private label, and export.

2. Understanding how freight affects your final cost.

3. Setting the margin structure for your company, as well as the distributors and retailers with whom you’ll be working.

4. Avoiding common pricing pitfalls.

5. Identifying steps to take to be sure you’re protecting your profit margin and growing safely.

Leal founded Milo’s in 2003 and has grown the company into two brands—Vino de Milo and JB’s Best—with retail placements across the country.  His company’s pasta sauces, salad dressings, and barbecue sauces are now sold in several other countries as well, which led to the firm being recognized in 2010 with the Ohio Governor’s Award for Export.

Winter Fancy Food Show attendees can purchase an Education Premium Pass and enjoy unlimited access to Price It Right: Using Costs to Create Real-World Price Sheets, as well as every education program at the Show. For Specialty Food Association members, the cost is $75 for eight seminars—17 hours’ worth of education—and $200 for non-members.

For more information on Price It Right: Using Costs to Create Real-World Price Sheets, and the Winter Fancy Food Show education lineup, click here.

From Specialty Food  |  January 13, 2015